Qerra Advisory was founded by a finance professional with over 10 years of experience in multinational corporations, supporting businesses across a wide range of financial functions. The founder’s background spans statutory accounting, including consolidation of multiple entities, as well as FP&A, management accounting, and project accounting. This breadth of experience provides a strong foundation for helping businesses move beyond compliance-driven accounting toward insight-led financial management.

Having worked across diverse  industries such as F&B, technology, energy, and manufacturing, Qerra Advisory brings a practical understanding of how financial challenges differ across business models and growth stages. 



The founder is a member of ACCA and ISCA (Chartered Accountant) and holds a Master’s degree in Information Systems from the National University of Singapore, combining deep accounting expertise with a strong understanding of how technology and finance intersect.

At Qerra Advisory, finance is treated as a strategic tool — not just a reporting function. By aligning financial data, systems, and processes, the firm helps SMEs gain clarity, improve decision-making, and build financial structures that support sustainable growth.